Dubiel, Jörg R. (08.10. 2008): Nomen est Omen. Innovation through verbalization. Veranstaltung vom 08.10. 2008, aus der Reihe "Knowledge Economy – Chances and challenges for SMEs". Reutlingen. Veranstalter: ESB Research Insitut.
Die Überlebenswahrscheinlichkeit innovativer Ideen hängt von Theorien über deren voraussichtlichen Markterfolg ab. Theorie ist sprachlich verdichtete Wirklichkeit. Theorie ist "Dichtung". Innovationen hängen also von sprachlichen Komponenten ab. Ein Reframing sprachlicher Komponenten kann Innovationsprozesse komplett anders leiten, wie bspw. unser Innovationsplanspiel zeigt.
Abstract: Innovations are based on theories regarding their future impact on reality. Theory is linguistically compressed reality. Linguistic compression of reality is poetry. Innovations are based upon linguistic components. Innovations can be identified by active usage of linguistic components.
Sensations and observable facts may be doubtless in terms of legitimacy of observation and yet their validity is arguable. Verbalized sensations are additionally skewed. Innovations resulting from observations, interpretations of observations and derived verbalized theories therefore could be also in the wrong. Reversal innovations depend on communicative spadework including methods of propaganda, persuasion and rhetorical manipulation. How this could be done in a rational way is one of our expertise.
Innovation starts with innovative ideas. Innovative ideas are based upon positive theories regarding their future impact on reality. For instance, innovative marketing ideas are based upon theories regarding the impact the innovation is going to have on markets and customers. If this theory forecasts undesired impacts, the innovative idea is dead. Hence, the theory behind an idea determines the process of instauration. Every innovative process is tightly linked to epistemic processes of theory building itself and consequently benefits from epistemic best practices. That is why innovative management means the transfer of epistemic know-how in a specific organizational context with particular information, values, rules, flows and lingo. This branch of the scientific-marketing philosophy covers the role of verbalization in innovative processes. The picture illustrates the background story of that way of thinking.